In recent years, the development of full line first well known tile brand due to the national macro-control, the overall economic situation and the real estate industry influence,full line tile of businesses and brands subject to greater restraint, leading to "extensive cultivation", caused falling profits. At the same time, like polished tiles, glazed tiles and other popular cast products have been the peak of the product. The market needs to have a new line to replace, especially in high-end products, such as marble look tiles, wood effect tiles. 

Ceramic tile production enterprises and brands are increasingly focus on brand differentiation and personalized products, in product development side and the production side have been adjusted adaptive adjustments. This adjustment occurs in the production side, it is highly likely that the market needs change, a number of touch sensitive ceramic entrepreneurs have realized that the end customer consumer attitudes, consumption levels and consumption habits are changing and upgrading. Enhance customer base consumption level, personalized niche products growing demand, the sudden emergence of the trend whereby the emergence of a single category and category brand differentiation, and auto market worth attention.

Compare to Polished Porcelain Tiles and Glazed Tiles, wood effect tile has justifiably become an important segment category, and in the spring of 2016 Foshan Exhibition, "wood effect tile" will be become explosive goods.

Ceramic tiles in the texture, color selection, basically wood and stone-based, such as polished tiles, soft tiles, marble tiles are imitate marble. Wood effect tile imitate wood-grain especially Phoebe, oak, rosewood and other precious wood grain.Thanks to the application of ink-jet printing technology makes simulation of wood effect tile and timber to achieve highly consistent level of production technology.